Got some time on your hands? So does this cheese. The link takes you to Cheddarvision.tv, where you can watch a cheese wheel ripen in real time! Wow!
Okay, even in America's Dairyland, we don't think this is very exciting. It is an interesting example of guerilla/internet marketing, however. Click on "the red button" and you're taken to an "About us" screen about the cheesemakers and how to buy their products. According to the New York Times (registration required), they've had 900,000 hits so far (presumably more since the NYT article came out). Also check out the time-lapse video on You-Tube, where you can watch the label fall off and be replaced several times.
This cracks me up!